Lake Erie College, a small, co-educational, four-year, independent liberal arts college located in Painesville, OH, 30 miles east of Cleveland, invites applications for the full-time position of Public Affairs and Communications Strategist.
This position will lead efforts to develop strategic communications, including media, public affairs and engagement, and dynamic storytelling.
This is a full-time, exempt position reporting directly to the Vice President for Advancement.
Review of applications will begin immediately, and the position will remain open until filled.
RESPONSIBILITIES:
Strategy & Coordination
Works with campus partners to set communication priorities and develop strategies that advance the College’s goals.
Conceptualizes and implements comprehensive and creative communication strategies.
Serves as a community liaison and works to identify new local, national and international partners that help advance the College’s objectives.
Develops strategy documents and timelines, manages budgets, and tracks metrics to determine effectiveness, ensure accountability, and inform future strategy.
Media Relations
Works with traditional and new media to ensure coverage of Lake Erie College’s work in target print, television, radio, and online media; maintains knowledge of and relationships with reporters covering key issues; and coordinates press events and other earned media opportunities.
Creates and implements paid media strategies on key priorities.
Makes recommendations to Lake Erie College leadership about media strategies; conducts spokesperson prep for media interviews; writes talking points as needed.
Content Creation and Branding
Drives storytelling projects and consistently seeks out new and compelling ways to tell and amplify these stories.
Drafts content for Lake Erie College website and print materials.
Develops internal message guidance for colleagues, as needed.
Reviews, edits, and approves content and materials to ensure it adheres to brand standards and furthers strategic communications goals for the organization.
Manages the process for identifying qualified photographers and videographers for campus needs; serves as photographer and videographer, as needed.
Administrative
Manages project budgets and contractor invoices.
Reports on analytics
Other duties will be assigned by Vice President for Advancement
PREFERRED QUALIFICATIONS:
2+ years of experience in communications, including setting strategy, managing campaigns, writing, and producing content, and conducting media outreach.
Bachelor’s degree required, master’s degree a plus.
Excellent strategic sense and an ability to set goals and priorities, managing limited resources for maximum impact.
Excellent verbal and written communication skills with demonstrated experience in public speaking.
Strong interpersonal skills and an ability to work as part of a team, manage vendors, and coordinate projects with internal and external partners.
Outstanding organizational skills with a demonstrated ability to plan and coordinate a variety of detailed projects, sometimes under a very tight deadline.
Demonstrates an awareness and sensitivity to the needs and concerns of individuals from diverse cultures, backgrounds, and orientations.
Willingness to travel locally, as needed, for community events.
Growth and “doer” mindset and institutional teamwork ethic.
Creative, strategic, thoughtful, and has a sense of humor.
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